Is it a paste? Is it a gel? No, it’s SUPER.GOO. Packed with superhero qualities to create a firm-holding, rubbery-gel that dries to a slick natural finish. SUPER.GOO is a super-defined texture that is created from KEVIN.MURPHY's no-flake, water-soluble setting and molding gel. It not only enhances volume and hold but doubles up as a great curl enhancer.